Some of the best career pages give applicants options to search for jobs not just by location, rather, by industry, job function, language skills, and keywords. With that being said, there is a fine line between offering search features and tools and over-complicating your company’s career page. Here are 5 reasons to simplify your career page.
- Most visited page
A career page is one of a company’s most visited pages. Among other things, your career page should communicate the culture, work environment, and management style in an effective way. In order to keep a candidate interested, your career page should avoid being overly complicated and crowded, as this may distract candidates from the information they are looking for when searching for their next job opportunity.
- Recruitment tool
There are many ways to attract potential candidates to your company, like social media or job postings. However, all of these recruitment efforts, will ultimately lead candidates to your company website. As mentioned above, a potential candidate is interested in learning about your corporate culture, as well as their potential for growth within the organization. A career page is an inexpensive yet very effective recruitment tool that can be used to communicate a lot of relevant information to potential candidates.
- S.E.O.
If your career page is crowded and overly complicated your jobs can get lost among other search engine content. By over complicating and crowding your career page, you are not optimizing content for search engines. Ensuring that you are using accurate job titles and descriptions along with adding the proper keywords to your career page are great ways to help potential candidates find your jobs.
- Mobile Optimization
Ensuring that your career page is optimized for mobile devices is necessary as candidates who are searching for jobs on the go, will not zoom or shift screens in order to view your website content. It is also key to ensure that any video content displayed on your career page can be viewed on mobile devices. Videos are a great way to show company culture and can help to keep candidates engaged and interested in your career page.
- Lengthy Application Process
Candidates do not want to complete a lengthy application process. When candidates are applying to multiply jobs, it becomes very time consuming to answer and complete lengthy applications on a career page, and a lot of the time, these questions are already answered on the candidate’s resume. Consider asking candidates to upload their resume instead as some of the best potential candidates are already working and don’t necessarily have the time to complete a 30-45 minute online application.
Your career page should be a source for information and a way to engage and attract candidates. Contact us today and we will help you design a beautiful and effective career page to help you attract the best candidates.
