Hiring Has Changed

Never in our lifetime has there been such labor shortages, inflation, rising salaries, and demands by workers.

The days of posting a job and telling them what you want without consideration of what’s in it for the candidate is over.

Job postings without information relating to what’s in it for the candidate, get 70% less applicants.

A recent study said the majority of job seekers after job title, look for compensation and what's in it for them before looking at any other details of the job posting.

Back in the 2007 to 2010 era when the economy had slowed, many companies stopped putting compensation in job postings and stopped adding more information to sell the company and position because they were flooded with applicants.

Some companies don't want their compensation public for many reasons including:

• Don’t want to let competitors to see their current pay scale
• Don’t want to let current employees see current wage levels offered to new hires
• Compensation not competitive
• Feel it is private information

If you want to attract candidates, you need to start including more information as to what’s in it for the candidate. 

Some information that will help sell candidates on a position and company include:

• Salary, especially if it is above the industry standard. Most candidates look for this first.
• Location with cross streets. A job close to home trumps money in many cases.
• Medical, Dental, Drug benefits. If company pays, 100%, tell them.
• Retirement /401K plan?
• Vacation – How many weeks? 3+ weeks is a big deal.
• Other days off – Birthday etc.
• New technology – Tell them
• Equipment and environment – New equipment? Top brand names? Private office?
• New facility? Promote all that’s new, exciting and great.
• Do you provide or pay for vehicles, computers, cell phone etc?
• Bonuses, stock options, other potential earnings?
• Company events?
• Signing Bonuses?

Include anything that is beneficial to the candidate.

Think about what makes your organization great, and make sure you relate this to potential candidates.

Make your job postings candidate-centric and you will start getting more and better candidates.

Make sure your interview process is also candidate-centric. Talk and interact with candidates as if they are a client. Show respect and always sell them on the organization and the opportunity.

Here at NetHire, we will assist you in writing a job posting that is a hard hitting marketing piece that sells the job and the organization and that attracts the quality candidates you are seeking.