Organic recruiting uses search engine optimization and various forms of social media to drive traffic to your career site. In organic recruiting, the emphasis on job boards is decreased. Instead, the employer establishes an audience through social media such as Facebook, Twitter, web forums, Google+ etc., which all bring the user back to their own career site. Basically, it's the idea that through normal, every day web searches the people you need will “organically” find your job posts. That is, through searching their own interests they will be driven to your available jobs through your expert mastery of social media.
Organic recruiting has both positives and negatives. Organic recruiting is great if you have ongoing positions. Posting the same job over and over onto job boards will yield weaker and weaker results. However, driving a constant flow of new users to your career site will provide you with fresh applicants. Organic recruiting is also great for attracting passive candidates. People who have jobs, and who aren't necessarily actively looking for a new position probably won't be searching job boards. However, if they are brought to your job listings through their normal Internet use they are more likely to apply to available positions. Additionally, if someone comes across your job postings on your own site, they're most likely to be interested in working for you as a company, rather than just needing job, meaning it is more likely they will be more loyal and hard working employees.
Like anything else, organic recruiting also has it's downsides. Having an effective organic recruiting campaign means that you have to have strong employer branding and online presence. It is possible to build up an online brand and presence, but it does take time. For companies that don't want to take the time or resources to maintain their social media accounts, organic recruiting can be somewhat time consuming.
Organic recruiting creates a direct channel of communication between your job openings and the online community that you are involved in. Organic recruitment is also an investment. Taking the initial time to build an audience and maintain involvement in the community you create will make recruiting easier in the long run. Once that channel of communication is established, it's easier to draw on the people you are connected to and to find the great employees you're looking for.
NetHire has organic recruiting solutions and social media managment options that fit your needs. Our packages provide a long term solution to your recruitment demands. See an account manager today for details.
